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A guest talk with Juliana Herman, a Fractional CMO and Marketing Strategy Consultant with extensive experience in B2B marketing for the Oil & Gas industry. Juliana will share her insights on how to develop effective marketing strategies tailored to the specific needs of businesses in this sector.

Session topics include:

• Navigating the unique marketing challenges in Oil & Gas.
• Approaches to process innovation and strategic thinking.
• Insights on leadership and community involvement from Juliana’s experience in organizations like the Women’s Masters Network and the Houston Business Marketing Alliance.

The event will begin at 4 pm with a social gathering for light food and drinks. The talk will start at 4:30 pm and run until 5:30 pm. After the presentation, attendees will have the opportunity to connect and talk with Juliana and other students directly.